Most of us dream about getting paid to do something we love. It can seem that, for many people, it is the ultimate goal in life. After all, who wouldn’t love their job if it doesn’t feel like work? Loving your job can lead you to live a much fuller and happier life as well. If you are a keen writer, you may already have looked into starting a blog and you may have even considered turning it into a career. However, it’s important not to run before you can walk. Making money from a blog does not happen overnight, and it some cases it doesn’t happen at all. But, if you follow the right tips and tricks, it can be done. Here are some ways you can blog well, and hopefully see your little space on the internet grow into something really great.
1) Don’t set out blogging with the intention of making it a job
If you have started a blog with the sole intention of making it your new source of income, then you are already off on the wrong foot. Most people’s blogs become monetized by pure chance, or at least as the result of a lot of hard work. Setting up a blog to make money is unlikely to get you very far, even if you are a good writer. The number one rule is to never underestimate your audience. They are smarter than you think and are incredibly savvy when it comes to figuring out who is behind the blog posts they read. If your posts scream of self-promotion and sponsorship, they may be turned off straight away. In order to stay relatable, don’t attempt to monetize your blog too early. You will also find that when you are not being paid to write something, the piece will flow much better. Blogging is a hugely saturated market, and readers are crying out for someone real and relatable – not just someone who is in it for the cash.
2) Don’t be afraid to use some expert hacks…
Great content is, of course, at the forefront of any blog that has the potential to be successful. But unfortunately, exciting content and a skill for writing can only get you so far. These days, you also need to be well-versed in the ways of the internet and just how blogs and views work. You might want to look at ways you could increase Domain Authority for your website, or you may want to hire an SEO agency to create good links for your site. Your sole focus should be reaching out to your relevant audience – once you have done that, you will only have to think about producing the content to keep them interested.
3) …but grow your audience organically too
You may recall that over the last couple of years, there have been various rumors circulating about various You Tubers and bloggers who have supposedly ‘bought’ subscribers and page/video views. Even if you are offered a similar scheme, it is vital that you decline. Although this may seem promising at first and a quick way to grow your blog with minimal effort, it will, unfortunately, come back to bite you. So, just how do you get (and more importantly, keep) a loyal audience? The first thing to start with is your content. You can use all the fanciest SEO and analytical techniques in the world. But if your content is poor, people are not going to want to know. Tackle your blog like you would any other work project; plan content that is relevant, engaging and clickable. For example, don’t write a post about a recent news event – four weeks after the event happened. After all that time, people are not going to be interested any longer and the news will have moved on. This is why it can often be advisable to set yourself a blogging schedule, so you always keep on top of things. It shows your readers that you are dedicated, that you care about them and it gives you the opportunity to keep on top of your competition too.
*This post is contributed. Family friendly posts are welcome.